Mike Kuniavsky,Andrea Moed,Elizabeth Goodman: Observing the User Experience: A Practitioner's Guide to User Research

Observing the User Experience: A Practitioner's Guide to User Research


Description

Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences. The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people's needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products' user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors.

Approach analogies as puzzles. To solve them, students need to use cognitive processes and critical-thinking skills. These exercises present word and/or picture relationships in several Observing the User Experience: A Practitioner's Guide to User Research download epub different ways. The goal is to develop skills in visual imagery, reading comprehension, vocabulary development, reasoning and test-taking. BONUS BOOK INCLUDED IN THIS VOLUME! It's finally there: My Wonder Weeks Journal...For those magical leaps The Wonder Weeks is a worldwide bestseller explaining the perceptual world and the leaps babies make from 0-20 months. How did your baby make the leaps? What did he do? How did he react? Where did he like to look at? This best journal ever helps parents to get an eye for the little things that make a huge impact. Writing and scrapbooking this journal is fun and meanwhile...the questions make parents much more aware of the brainy things their clever, smart, fabulous baby is doing.


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Author: Mike Kuniavsky,Andrea Moed,Elizabeth Goodman
Number of Pages: 608 pages
Published Date: 24 Sep 2012
Publisher: ELSEVIER SCIENCE & TECHNOLOGY
Publication Country: San Francisco, United States
Language: English
ISBN: 9780123848697
Download Link: Click Here
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